Your website isn't bringing you customers: the seven usual reasons
Having a website that doesn't work is almost worse than having none: you pay for domain, hosting and disappointment. These are the failures I keep finding.
A website can be "well made" and still not bring a single customer. After auditing local business websites, the reasons repeat so often you can count them on your fingers. Here they are, from most to least common.
the seven reasons, from most to least common
You can't tell what you do in three seconds — if someone opening your site has to think whether you're for them, they're already comparing with the next one.
The phone number can't be tapped to call — sounds absurd and it's an epidemic.
It takes more than three seconds to open — on a phone with data — which is how your customer arrives.
There's not one clear call to action — "book", "get a quote": the website informs, but never proposes anything.
Texts written for the company — "we are leaders in solutions" instead of "I'll fix your boiler today".
Google doesn't know where you are or what you are — without structured data or local SEO, you're invisible in your own town.
The website has been dead for years — a "latest news: 2019" scares more than it attracts: if they don't care for their website, will they care for my order?
A website that proposes nothing is like a shop assistant who looks at you and doesn't speak. It's there, but it doesn't sell.
How to know which ones affect you
The ones you see with your eyes — reasons 1, 2 and 4 — open your website on your phone and be your own customer, mercilessly.
The ones that need a gauge — reasons 3 and 6 — this is where Google's official tool comes in.
The automatic version — the workshop's X-ray measures precisely these seven points… and orders them by severity.
Still have a question?
Write to me and I answer you myself. Gerard — Barcelona, reply within 24 hours.