How often should you revamp a website? The signs that don't lie
There's no valid calendar — there are valid symptoms. Seven signs your website fell behind (and one that is NOT one).
"You should revamp your website every three years" is said by those who sell websites. The truth: a well-built site can serve five or more years with maintenance, and a badly built one can be old on arrival. Don't watch the calendar: watch the signs.
The seven real signs
One: slow loading on mobile (over three seconds). Two: it looks bad or handles badly from a phone — and today most people visit you from there. Three: your phone/email can't be tapped to contact you. Four: the content talks about services you no longer offer or prices that no longer are. Five: Google Search Console shows you errors nobody fixes. Six: it's embarrassing to share (the most honest sign of all). Seven: you don't even know who has the passwords.
And the false sign
"It looks dated", full stop. Design ages, yes, but a somewhat sober website that loads fast, informs clearly and converts well doesn't need surgery: it needs maintenance. We don't revamp what works out of boredom. Workshop rule: if it works, care for it; if it holds you back, change it.
Revamping a website by date is like changing cars because it has a birthday: you change it when it costs more to keep than what it gives you.
Still have a question?
Write to me and I answer you myself. Gerard — Barcelona, reply within 24 hours.