When the one recommending your business is no longer Google
More and more people don't search: they ask. And what answers is an AI assistant. GEO is learning to be the answer.
For twenty years, "being on the internet" meant showing up on Google. That still counts, but there's a silent turn: more and more people don't type "optician Torroella" into a search box — they ask an AI assistant. And the assistant doesn't show ten links: it recommends one or two.
What an AI looks at to recommend you
It doesn't read your website like a person: it digests it as data. That's come to be called GEO — optimising so the machines that advise people can understand you.
Unambiguous data — what you are, where you are, what you do, when you open — machine-structured, not hidden inside a PDF or a photo.
Consistent identity — the same business with the same data all over the web, no contradictions.
Clear content — written to be understood — no filler paragraphs to "rank".
SEO was Google finding you. GEO is an AI understanding you, trusting you and naming you. It's done like almost everything in this workshop: with order, real data and zero tricks.
what every workshop website ships with by default
Structured data — your fact sheet legible for Google and any assistant.
Clear local identity — what you are and where you are, told in the language machines verify.
Measured speed — a website crawlers appreciate and people don't abandon.
It's not a marketing extra: it's your business being legible for whoever recommends, human or machine.
Still have a question?
Write to me and I answer you myself. Gerard — Barcelona, reply within 24 hours.